CASE STUDY OF KINGFISHER AIRLINES PPT

Kingfisher First is the business class service of KFA focused on business class passengers who are willing to spend for premium services. Kingfisher Red is the low fare service of KFA focused on the growing middle class who are price conscious. Untapped air cargo market. Automatically changes to Flash or non-Flash embed. The bankers converted, approximately Rs cr. This leaves Kingfisher Airlines—the only one that is not only bleeding but requires a massive revamps and fund infusion. Kingfisher also won the Skytrax award for India’s best airline of the year Currently they own a fleet of 69 planes.

Add to all this the costs of high-blitz advertising, including the deal with Ms Padukone, putting up exclusive lounges at airports, gourmet cuisine, tele-booking centres in Kingfisher First, aircraft costs, acquisition costs of Air Deccan… and what not. Advertising was at its peek. Most passengers on domestic flights are not looking forward to in-flight entertainment. The company has a focused fleet re-induction plan and hopes to be back to full-scale operations in the next 12 months backed by a recapitalization plan that the company is actively pursuing and confident of achieving. The domestic aviation market of India too has been growing rapidly, and is estimated by IATA International Air Transport Association to emerge as the third biggest domestic aviation sector in the world by the year , after USA and China. Kingfisher Red is the low fare service of KFA focused on the growing middle class who are price conscious.

Kingfisher Down Fall |authorSTREAM

Is this a strategic move by the company or a real scenario? So what I am selling is lifestyle. The foreign carriers have so far not been allowed to directly invest in Indian carriers for security reasons, although 49 percent FDI by non-airline players was allowed.

It started its international operations on 3 September In MayKingfisher Airlines carried more than 1 million passengers; giving it the highest market share among airlines in India. While KFA truly offered a premium and luxury service it took pride in calling itself a budget airlines.

Reasons For The Downfall Of Kingfisher Airlines, An Overview !

Deepika Padukone was hired as the face of the brand. Kingfisher has tactfully given up unprofitable slots in smaller cities or excess ports, and is expected to find them vacant once it resumes full-fledged operations in its new avatar.

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Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax. What according to you are the reasons for such bold statements in such a critical scenario for Kingfisher?

(DOC) Case Study: Kingfisher Airlines: Are the good times over | Dr. Veena Tripathi –

Airlines funded by the government becomes a threat for this airline. There is a few selected class that wouldlike to pay extra for getting luxury while travelling. Stud to main content. It was a clear case coming true of the Indian proverb: Time will be the best judge.

case study of kingfisher airlines ppt

All this lead to its promise: Kingfisher has tactfully given up unprofitable slots in smaller cities or excess ports, and is expected to find them vacant once it resumes full-fledged operations in its new avatar. Within a span of one week, the DGCA was satisfied with the airline’s explanation on why its licence should not be cancelled, Mallya’s leading bankers came out in the open to say that KFA can be revived, and tax authorities un-froze his account.

Is this a strategic move by the company or a real scenario? The company has a focused fleet re-induction sthdy and hopes to be back to full-scale operations in the next 12 months backed by a recapitalization plan that the company is actively pursuing and confident of achieving. More than 80 destination.

Advertising was at its peek. Kingfisher has tactfully given up unprofitable slots in smaller cities or excess ports, and is expected to find them airrlines once it resumes full-fledged operations in its new avatar. Presentation Description No description available.

KFA has a fleet comprising 12 owned aircraft, owns substantial prime slots on trunk routes like Mumbai-Delhi and had a market- share of around cxse per cent prior to shrinking its operations. While cash strapped Kingfisher airlines welcomed it and their morale is up for now, several foreign players were more circumspect. Is this a strategic move by the company or a real scenario? Enter the email address you signed up with and we’ll email you a reset link. Much of the travel through flights between metros is covered in less than two hours.

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Deepika Padukone was hired as the face of the brand. Hi Sunday, Thanks for sharing your views about kingfisher airlines downfall, as you said dynamics of business sometimes could be unpredictable every entrepreneurs wants their business to be successful but external factors may aiirlines favour. It had been 4 years since birth of Kingfisher Airlines and shareholders pppt still waiting to ;pt first dividend from the company but company continued its run of losses and reported a marginally increased losses of INR The company talked about providing Experience of a lifetime to their passengers.

case study of kingfisher airlines ppt

It is owned by the Bengaluru based United Breweries Group. Apart from Competition, high fuel prices, role of Government what can be the other factors that led to the downfall of Kingfisher airlines.

While Dr Mallya is in talks with all — banks, government and foreign airlines to resurrect the sinking airlines, there are questions being raised if KFA was a marketing disaster or the good times over for the company.

case study of kingfisher airlines ppt

Add to all this the costs of high-blitz advertising, including the deal with Ms Padukone, putting up exclusive lounges at airports, gourmet cuisine, tele-booking centres in Kingfisher First, aircraft costs, acquisition costs of Air Deccan… and what not. This leaves Kingfisher Airlines—the only one that is not only bleeding but requires a massive revamps and fund infusion.