CASE STUDY OF KINGFISHER AIRLINES PPT

Kingfisher also won the Skytrax award for India’s best airline of the year Currently they own a fleet of 69 planes. Sharan Lillaney, aviation analyst at Angel Broking said that Spice Jet was a good buy for international airlines as the airline had very little debt and was the fastest in the growing sector which is low cost. Scrip of the cash-strapped Kingfisher Airlines touched its circuit limit of Rs. So, it seems that can Mallaya stop dining with football and Formula One stars, shooting with super models on exotic locations? You do not have the permission to view this presentation.

Hence, on the whole, FDI in aviation in India, is going to be hugely popular and preferred by foreign aviation companies and investors, because of being very profitable and secured. Kingfisher operates daily flights with regional and long-haul international services. Aamdani atthani, kharcha Rupaiya. Add to all this the costs of high-blitz advertising, including the deal with Ms Padukone, putting up exclusive lounges at airports, gourmet cuisine, tele-booking centres in Kingfisher First, aircraft costs, acquisition costs of Air Deccan… and what not. Aviation Industry is presently in the state of more supply and lessDemand. Presentation Description reasons for kingfisher downfaall. Go to Application Have a question?

Aviation Industry is presently in the state of more supply and lessDemand. Only days before the IPL season, Mallya successfully managed to placate his agitated airline employees by paying them their salaries. According to Vijay Mallaya, FDI in airlines would open up a wide range of opportunities for both domestic as well as foreign carriers which wish to participate in the strong growth potential for civil aviation in stuxy country.

Airlines funded by the government becomes a threat for this airline. More than 80 destination.

The bankers converted, approximately Og cr. Kingfisher is very keen to attract foreign investors as it is the last hope for the company. Bangalore and the Hyderabad airports have decided to ask Kingfisher for landing charges before they allow the KF planes to land.

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Skip to main content. It started in the month of November, Kingfisher airlines could not pay- pilots, stewardesses, janitors, fuel prices It has a total debt of Rs. Veena Tripathi Assistant Professor K. Deepika Padukone was hired as the face of the brand. It started its international operations on 3 September In MayKingfisher Airlines carried more than 1 million passengers; giving it the highest market share among airlines in India. The 6 Reasons of downfall:: The foreign carriers have so far not been allowed to directly invest in Indian carriers for security reasons, although 49 percent FDI by non-airline players was allowed.

In MayKingfisher Airlines carried more than 1 million passengers, giving it the highest market share among airlines in India. Their cheque of Rs. Today, the experience is turning out to be a nightmare for both Dr Vijay Mallya and the passengers, with flights being grounded, pilots, cabin crew and ground staff on a mass exodus due to non-payment of salaries for months.

Reasons For The Downfall Of Kingfisher Airlines, An Overview !

Kingfisher Airlines was established in There is a few selected class that wouldlike to pay extra for getting luxury while travelling. The only marketing failure that can be find out in the entire gamut of things was the takeover of Air Deccan and formation of Kingfisher Red and thereby diluting the brand value, KFA stood for.

Kingfisher Airlines decided to introduce Kingfisher Red and then it automatically entered into a price war against all other carriers especially domestically.

case study of kingfisher airlines ppt

Click here to sign up. WordPress Embed Customize Embed. A snapshot of downfall. The only marketing failure that can be find out in the entire gamut of things was the takeover of Air Deccan and formation of Kingfisher Red and thereby diluting the brand value, KFA stood for.

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Kingfisher Down Fall |authorSTREAM

Amidst this ;pt, Dr Mallya forgot that he was operating in a business where fuel costs are variable and taxes are discretionary. It had been 4 years since birth of Kingfisher Airlines and shareholders were still waiting to receive first dividend from the company but company continued its run of losses and reported a marginally increased losses of INR The foreign carriers have so far not been allowed to directly invest in Indian carriers for security reasons, although 49 percent FDI by non-airline players was allowed.

Presentation Description reasons for kingfisher downfaall. However due to a severe financial crisis faced by the airline at the beginning ofit has the lowest market share since April The Indian civil casse sector has been going through a tough operating environment as high fuel and interest costs have hurt it.

Kingfisher Airlines was established in The government expects that the decision will help bring in more funds to the airlines which have been cold shouldered by banks. While Dr Mallya is in talks with all — banks, government and foreign airlines to resurrect the sinking airlines, there are questions being raised if KFA was a marketing disaster or the good times over for the company.

case study of kingfisher airlines ppt

The airline has been facing financial issues for many years. They were almost as old as Kingfisher Airlines but what new about them was that they had restructured themselves with time but had always stayed on course with it comes down to business model.