E-CHOUPAL CASE STUDY ANALYSIS

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know when we achieve our goals? Farmers using e-Choupal on an average receive 2. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

How do we know when we achieve our goals? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Why is it Innovative. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Farmers using e-Choupal on an average receive 2. ITC also uses e-Choupal as a medium to advertise consumer products. Why is it Innovative.

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e-choupal case study analysis

Copyright The DeSai Group. Privacy Policy Designed by Smitinfotech. How do we know it is effective? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

e-choupal case study analysis

The e-Choupals are operated by a sanchalak operatorwho also doubles qnalysis as an ITC salesman. Its International Business Division was created in for trading in agricultural commodities.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

This can be exchanged for other ITC products. A farmer can visit the kiosk and show a sample of his stidy to the sanchalak, who gives him a quote. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

Case Studies

They also handle the physical transportation of the goods and earn a commission on it. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also czse ITC with stydy effective marketing vehicle.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers sudy improve their efficiency and quality of their output.

Kiler Questions Who could create more value with our customer base than we can?

Case Studies – ITC eChoupal

ITC gains as intermediaries are removed, and transportation costs decrease. How do we know when we achieve our goals? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.