The first major legal aspect is Zespri Group Limited which allocated shares to growers based on their production. If you need this or any other sample, we can send it to you via email. The ads like Tv ads,online media ads, digital screen ads are also need for the new juice. Firstly, I should emphasize Zespri has a strong brand. Conducting extensive research in these areas will allow Zespri to gain a better understanding of how to optimally run their company while achieve the largest possible profit margins at an efficient rate. They have done this by educating the consumers on their practices as well as investing greatly in many different forms of advertising to ensure customers are aware of the brand. After conducting this model it should be evident what the profit drivers are.

Besides, the investment in innovation helps Zespri built up a successful brand image. The goal of Zespri is to increase production and sell more kiwi fruit however the production is coming at a cost to the environment. Is this the right strategy for the future? Recent research has proved that the kiwifruit is one of the most nutrient dense fruits. Sorry, but copying text is forbidden on this website! They can do the controlling and measuring depending on the timeline and sequence of actions as the Gantt Chart in Appendix shows.

Demand and expenditure per capita is increasing around the world as people syudy incorporating kiwi fruit into their diet. This is an upside for Zespri however with their customers consisting of 60 different countries they have to abide by the regulations of of each individual import restrictions. Kiwifruit could be replaced directly or indirectly by many alternatives in the market.

zespri case study harvard

Zespri uses more advanced techniques such as griddling and supplemental pollination to make sweeter fruit and enhance harvarrd.


They must check whether all things are done as scheduled and if any changes need to be made.

Zespri – Case – Harvard Business School

Zespri Gold is the industry success story. This being said, Zespri possesses a legal advantage in quality and product uniqueness that sets it apart from the industry. Sorry, but copying text is forbidden on this website! They would have no advantages to compete in the market with other fruits.

Case study 3: Zespri

Overseas market has strong purchase power The strategic alliance is a win-win situation for both companies Alliance can utilize resource effectively Cons: In doing so, zeepri will create an added interest of the companies success long-term for the farmers and will act as an added source of capital to the company. The supply power is relatively high. Zespri is a conglomerate of growers in New Zealand and inherently reflects the livelihood and well being of the farmers.

How to cite this page Choose cite format: In conclusion, this contingency plan will be very beneficial for Zespri. For now, Zespri own three uarvard of Kiwifruit, new line of production can be explored such as Kiwi juice. Skip to content Access keys. In doing so, Zespri will be able to conduct market research on all levels of operations ranging from product assortment, marketing research, technological advancements, and supply chain logistics. Home Business case studies Case study 3: If you contact us after hours, we’ll get back to you in 24 hours or less.

The economy in this srudy is on the rise with demand increasing as well zeslri overall expenditure on kiwi fruit per capita. Meeting the global sourcing requirement 2. Firstly, Zespri and its competitors must market themselves with a differentiation strategy.


Home Contact Asia Knowledge Disclaimer. There are two categories of data collection after the market reasrch: The logistics system they are currently using is working, however if they are to expand into providing a month supply of kiwifruit, then they will need to expand their supply chain.

zespri case study harvard

In terms of products, the variability of products can meet different zesprl of customers. How about receiving a customized one? Zespri has many primary and support activities that add value to the organization due to the effective and efficient management and proactive approach. Business focus and functions.

Zespri Case Analysis Essay Example for Free – Sample words

Consumer response has been positive and Zespri has begun to grow kiwifruit outside of New Zealand in order to have the product on retail shelves year round.

The main primary activities of Zespri include outbound logistics, marketing, and services, and the main support activities include technology development and company infrastructure.

Since there are a lot of suppliers in New Zealand, supplier power is low. The consulting team needs to focus on the environment in which Zespri operates in order to recommend a plan harvatd can have success with. The close relationship with suppliers also made Zespri difficult to duplicate due to the suppliers would protect their cultivated customer groups globally.

Sorry, but copying text caee forbidden on this website. In the future this importance Zespri has placed on customer service will surely continue to pay off.

zespri case study harvard