Maruti created history by going into production in a record 13 months. The Alto was chosen No. This made it a big failure on launch. The impressive sales and profits were the result of major efforts within the company. The used car market has a huge potential in India. The value system of MUL in-dudes the ancillary units, vendors and suppliers mostly based in proximity to its manufacturing facilities at Gurgaon and Manesar, Haryana from whom it sources its components and parts.

Maruti executed a plan to launch new models for different segments of the market. At the same time the Indian government permitted foreign car producers to invest in the automobile sector and hold majority stakes. A variant with LPG is receiving a very good response from customers who look for low cost of running. Another third went into fuel. The lowest car on road is from Maruti stable i. MUL reduced the price difference between these two models positioning them on an almost equal platform, which resulted in confusion in the minds of consumers and industry analysts.

Their Market Research department remains on its toes to study the changing consumer behaviour and market needs. The value chain in car manufacturing starts with the inbound logistics of steel coils as cse, moving through the processes of blanking, pressing, welding, assembly and vehicle inspection.

Learn how your comment data maruto processed. It revolves around the total lifetime value of a car. Maruti has established this with the goal to capture the market where there is inhibition in buying cars due to inability to drive the car.

maruti udyog limited case study ppt

Disinvestment had helped by removing the red tape and bureaucracy factor from its strategic decision making process. The ability to keep lowering the prices sets Maruti apart from other players in the league.


Although a car may be affordable to buy, it may not necessarily be affordable to maintain, as some of its regularly used spare parts may be priced quite steeply. This has been found to be a major limitrd in converting a Maruti car sale in certain cases.

Maruti has proper customer complain handling cell under the CRM department.

Case Study on Competitive Advantage of Maruti Udyog Ltd. – Indiaclass

The business strategies of MUL are a combination of lower cost and differentiation for different types of products. Khatter was appointed as the new Joint MD. Earlier, Maruti was getting only the first one-third of the overall stream.

Maruti has created a system where dealers pick up used cars, recondition them, give them a fresh warranty, and sell them again.

maruti udyog limited case study ppt

This could be of concern to Maruti which is low cost provider of passenger cars. Quoting from the report that appeared in The Economic Times, 4th April- The Indian car giant Maruti Udyog Limited has finalized its two mega investment plans — a new car plant and vase engine and transmission manufacturing plant. Type of conflict Task conflict Process conflict Relationship conflict.

Maruti Udyog Limited – The Pricing Dilemma

Llimited cannot shake hands with a clenched fist Definition of Peace: Maruti executed a plan to launch new models for different segments of the market. Click here to sign up. Maruti has so far been facelifted two times. Their pricing strategy is to provide an option to every customer looking for up gradation in his car.

The used car market in developed markets was times as large as the new car market.


Case Study on Maruti Suzuki Conflict |authorSTREAM

Wagon-R was perceived as dull boxy car when it was launched. Emphasizing the delivery of world class quality. In August, Maruti crossed a milestone of exportingvehicles since its first export in True Value — Initiative to capture used car market Another significant development is MUL’s entry into the used xase market inallowing customers to bring their vehicle to a ‘Maruti True Value’ outlet and exchange it for a new car, by paying the difference.

maruti udyog limited case study ppt

Setting up integrated manufacturing facilities may require higher capital investments than establishing assembly facilities for semi knocked down kits or complete knocked down kits. Some conflicting situations Please have a look:.

Case Study on Competitive Advantage of Maruti Udyog Ltd.

The organizational learning of Maruti was moderately successful, the cost was relatively inexpensive as Maruti marhti its strong Japanese practices to fall back upon. Not so in the case of a Maruti Suzuki.

Once it came with MPFi technology and other time it came up with changes in front grill, head light, rear lights and with round curves all around. Employees grew to end of first phaseend of second phase and in In they launched a lower variant as Baleno LXi at 5.

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